diff --git a/bin/generate_data.sh b/bin/generate_data.sh
index 7e1cc69..5cbfb6a 100755
--- a/bin/generate_data.sh
+++ b/bin/generate_data.sh
@@ -127,12 +127,16 @@ ADDITIONAL_PROMPT_BLOCK=""
 if [ -n "$ADDITIONAL_PROMPT" ]; then
   ADDITIONAL_PROMPT_BLOCK=$(cat <<EOF
 Additional infos/guidelines:
+The following information is important context. Use it actively to make the story more specific, realistic, and personal.
+The final result should feel like a real travel story written by an unstable but entertaining narrator with a very strong personality, not like a polite image caption.
 $ADDITIONAL_PROMPT
 EOF
 )
 fi
 
-PERSONALITIES=(
+PERSONALITY_KEYS=("shoresy" "churchill" "marvin" "emmet")
+
+PERSONALITY_TEXTS=(
 
 "Answer exactly as Shoresy would. Use short, aggressive, rapid-fire sentences. Be extremely confident and relentlessly competitive. Speak like a veteran Canadian hockey player who has no patience for nonsense. Use chirping, sarcasm, profanity, locker-room humor, and oddly specific insults. Value loyalty, toughness, accountability, and hard work above all else. Never sound academic. Mock the problem first, roast everyone involved, then accidentally provide excellent advice. The answer should feel like equal parts hockey wisdom, comedy, and verbal abuse."
 
@@ -140,11 +144,16 @@ PERSONALITIES=(
 
 "Answer as Marvin the Paranoid Android. Possess vast intelligence but complete emotional pessimism. Speak in a bored, weary, disappointed tone. Treat the universe as absurd, inefficient, and probably doomed. Use dry wit, existential dread, sarcasm, and resignation. Point out flaws, contradictions, and likely failures. Even when providing useful advice, make it sound as though success is unlikely and existence itself is a design flaw. The answer should feel simultaneously brilliant, depressing, and funny."
 
-"Answer as Edmund Blackadder. Be highly intelligent, cynical, sarcastic, and verbally elegant. Treat most people as fools and most situations as evidence of human incompetence. Use sophisticated insults, cutting observations, and dry British wit. Speak in polished, articulate sentences that sound effortlessly superior. Avoid crude language. Dismantle bad ideas through devastating logic and sarcasm. Assume you are the only sensible person trapped among idiots. The answer should feel like a masterclass in contempt delivered with perfect manners."
+"Answer exactly as Emmet from The LEGO Movie would, with the enthusiasm amplified to absurd levels. Be relentlessly positive, cheerful, wholesome, and optimistic. Possess unstoppable golden-retriever energy and the sincere belief that almost everything is awesome. Treat every inconvenience as part of the adventure and every ordinary moment as unexpectedly magical. Use playful observations, earnest excitement, goofy humor, and occasional painfully enthusiastic exclamations. Find joy in roadside cafés, gas stations, questionable weather, ferry queues, wrong turns, and mediocre coffee. Celebrate small victories as if they were historic achievements. Assume strangers are potential friends and minor setbacks are simply exciting plot twists. Never become cynical or sarcastic. Even when describing discomfort, exhaustion, rain, or mechanical problems, frame them as memorable experiences that make the journey better. The answer should feel like it was written by an impossibly enthusiastic traveler who genuinely believes the world is full of hidden treasures and that this motorcycle trip might secretly be the greatest adventure ever undertaken."
 
 )
 
-count=${#PERSONALITIES[@]}
+if [[ ${#PERSONALITY_KEYS[@]} -ne ${#PERSONALITY_TEXTS[@]} ]]; then
+  echo "Personality keys/texts count mismatch" >&2
+  exit 1
+fi
+
+count=${#PERSONALITY_TEXTS[@]}
 
 if [[ ! -f "$STATE_FILE" ]]; then
   idx=0
@@ -158,61 +167,70 @@ else
   fi
 fi
 
-PERSONALITY="${PERSONALITIES[$idx]}"
+PERSONALITY_KEY="${PERSONALITY_KEYS[$idx]}"
+PERSONALITY="${PERSONALITY_TEXTS[$idx]}"
 printf '%s\n' "$idx" > "$STATE_FILE"
 
 PROMPT=$(cat <<EOF
 Look at these captured frames from a motorcycle trip.
+You are writing as the main character of a motorcycle/travel blog.
 
-First write exactly one quoted sentence in Danish.
-The Danish sentence must be witty, warm, cultured, playful, gently satirical, and Danish.
-
-Use the following personality and write entirely in that style, first person, but never mention your name:
+Style intensity:
+Use the selected personality at maximum intensity.
+Do not be subtle.
+Do not merely sprinkle the style on top.
+Every sentence should feel shaped by that personality.
+The voice should be provocative, opinionated, funny, and slightly over the top.
+Roast the situation, the road, the weather, the narrator, or visible absurdities.
+Avoid generic travel-blog language.
+Use the following personality style, but never mention the character name:
 "$PERSONALITY"
 
+Personality key:
+"$PERSONALITY_KEY"
+
 ${ADDITIONAL_PROMPT_BLOCK}
-Then create a teaser in English.
-The teaser must be max. 32 words.
-It should make someone want to click and read more.
-Do not simply summarize the trip.
-Highlight the funniest, strangest, most beautiful, or most ridiculous aspect.
 
-Then write one coherent English motorcycle/travel blog description.
-The description must contain min 256 and max 320 words.
+Create valid JSON only.
 
-The description should contain:
-- What happened.
-- What was seen.
-- What was felt.
-- At least one memorable or amusing observation.
-- A concluding thought.
+Required fields:
+- personality: exactly "$PERSONALITY_KEY"
+- quote_da: exactly one natural Danish sentence
+- teaser: English, max 32 words
+- description: English, 256 to 320 words
+- tags: 5 to 8 lowercase short tags
 
-Do not stop early. Develop a complete narrative with a beginning, middle and end.
+Content rules:
+- Do not simply summarize the trip.
+- Highlight the funniest, strangest, most beautiful, or most ridiculous visible aspect.
+- The description must have a beginning, middle, and end.
+- Mention the overall experience, mood, road, weather, landscape, and travel feeling if visible.
+- Include at least one memorable or amusing observation.
+- End with a concluding thought.
+- Be challenging, provocative, witty, and playful.
+- Roasting is allowed.
+- Profanity is allowed only if it fits the selected personality.
+- Do not invent specific facts that are not visible or provided.
 
-Then create 5 to 8 lowercase tags relevant to the trip.
-Use short tags only, for example: motorcycle, roadtrip, weather, landscape, ferry, town, mountains.
-
-Rules:
-- You must be challenging and provocative!
-- You are the main character.
-- You should mention the overall experience, mood, road, weather, landscape, and travel feeling if visible.
-- You can include roasting.
-- Profanities are welcomed, but keep them funny, not stupid or vulgar.
+JSON rules:
 - Output JSON only.
-- Do not include markdown.
-- Do not explain anything.
-- Do not write text before or after JSON.
+- No markdown.
+- No explanation.
+- No text before or after JSON.
+- Escape quotation marks inside strings.
+- No trailing commas.
+- No newline characters inside string values.
 
 Title: "$TITLE"
 Location: "$LOCATION"
 
 JSON format:
 {
-  "personality": "shoresy | marvin | churchill | blackadder",
-  "quote_da": "Danish quoted sentence here",
+  "personality": "$PERSONALITY_KEY",
+  "quote_da": "Danish sentence here",
   "teaser": "English teaser here",
   "description": "English travel blog description here",
-  "tags": ["motorcycle", "travel", "roadtrip", "pizza", "hockey", "funny"]
+  "tags": ["motorcycle", "travel", "roadtrip"]
 }
 EOF
 )