diff --git a/bin/generate_data.sh b/bin/generate_data.sh
index 5cbfb6a..ae1ef57 100755
--- a/bin/generate_data.sh
+++ b/bin/generate_data.sh
@@ -211,6 +211,7 @@ Content rules:
 - Roasting is allowed.
 - Profanity is allowed only if it fits the selected personality.
 - Do not invent specific facts that are not visible or provided.
+- Description MUST contain at least one of the following words (preferably more): subscribe, contact, postcard, journal. It's ok to use the same word mutliple times.
 
 JSON rules:
 - Output JSON only.
diff --git a/index.php b/index.php
index 77b1a3d..9e49390 100644
--- a/index.php
+++ b/index.php
@@ -5,6 +5,13 @@ foreach (["videos_dir", "thumbs_dir", "uploads_dir"] as $d) if (!is_dir($config[
 if (!is_dir(__DIR__ . "/cache")) mkdir(__DIR__ . "/cache", 0775, true);
 
 function h($s){ return htmlspecialchars((string)$s, ENT_QUOTES, "UTF-8"); }
+function render_description_html($s){
+    $html = h($s);
+    $linked = preg_replace_callback('/(?<![A-Za-z0-9_])(subscribe|contact|journal|postcard)(?![A-Za-z0-9_])/i', static function($m){
+        return '<a class="description-contact-link" href="contact.php" target="_blank" rel="noopener noreferrer">' . $m[0] . '<span class="external-link-icon" aria-hidden="true">↗</span><span class="sr-only"> (opens in new tab)</span></a>';
+    }, $html);
+    return nl2br($linked ?? $html, false);
+}
 function nice_title($s){ return trim(ucwords(str_replace(['_','-'], ' ', (string)$s))); }
 function lower_text($s){ return function_exists('mb_strtolower') ? mb_strtolower((string)$s, 'UTF-8') : strtolower((string)$s); }
 function fold_text($s){
@@ -443,6 +450,10 @@ $siteHeaderTitle = $headerTitles[array_rand($headerTitles)];
 .video-info .meta{margin:0 0 .45rem}
 .description-teaser{margin:.15rem 0 .45rem;color:#EADFC9}
 .description-quote{margin:.15rem 0 .45rem;font-style:italic;font-size:.82rem;color:#D6D9DE}
+.description-contact-link{color:#3BA7A0;text-decoration:underline;text-underline-offset:.12em}
+.description-contact-link:visited{color:#3BA7A0}
+.description-contact-link:hover,.description-contact-link:focus-visible{color:#4fb9b2}
+.external-link-icon{font-size:.78em;margin-left:.15em;vertical-align:.12em}
 #videos .video-wrapper{align-self:start}
 #videos .video-info{align-self:start}
 #videos .video-info .description{margin-top:0}
@@ -525,7 +536,7 @@ $siteHeaderTitle = $headerTitles[array_rand($headerTitles)];
           <?php if(!empty($m['location'])): ?><a class="meta-filter" href="<?=h($locFilterUrl)?>" title="Filter by location"><?=h($m['location'])?></a><?php endif; ?>
         </p>
         <?php if(!empty($m['teaser'])): ?><p class="description-teaser description-teaser-desktop"><?=h((string)$m['teaser'])?></p><?php endif; ?>
-        <?php if(!empty($m['description'])): ?><p class="description"><?=nl2br(h($m['description']), false)?></p><?php endif; ?>
+        <?php if(!empty($m['description'])): ?><p class="description"><?=render_description_html($m['description'])?></p><?php endif; ?>
         <?php if(!empty($m['quote_da'])): ?><p class="description-quote">“<?=h(trim((string)$m['quote_da'], "\"“”"))?>”</p><?php endif; ?>
       </div>
     </article>